Add and I started this China232 project about 5/6 years ago and have learned so much since then. We made so many marketing mistakes and have tried to learn from them.

Before we started this, we read a ton of stuff about how to do marketing, but at the end of the day, we really had no idea of what really works and what really doesn’t. Marketing is much more of an art than it is a science. It’s really hard to know what to do until you try it and learn from your experiences.

Some of you may already know that I’ve started writing my own personal blog about what I’ve found out about marketing. I’m using my own name, Andrew Best, to market myself as an expert or a “guru”. It’s kind of funny to actually do that, but I truly believe I’ve learned enough from my mistakes over the years to actually put myself in that category. You can read along and let me know what you think.

A lot of this stuff on my marketing blog is a combination of the hundreds of books I’ve read over the years and also what I’ve learned making China232.

Looking forward to your thoughts as always.

The ability to design cool brands and logos is always something I’ve had great respect for, partly because I’m just terrible at it.

Art is one of those skills where you either have it, or you don’t. Unfortunately I don’t so I’ve gotta get help from somewhere because I realize it’s such an important part of any business. I was looking around for the best brand and logo designer and I found Son Duong.

In English there is a saying “beauty is in the eye of the beholder” but in my opinion, sometimes beautiful work is pretty obvious when you see it. Check out Son’s design work. It’s really unique and obviously awesome. I’ve got less than 0.1% of his artistic talent and I’m really hoping Add and I can get him to help with the logo for the 232.

If you go to his website above, you’ll get to see a wide range of what he does. I’m super impressed and I wanted to share his work with you guys. If your company needs a new brand image or logo, he’s the guy for sure. Just contact him at sonofagunart.com

I’m sure he’ll deliver something pretty sweet. He’s able to do all kinds of different things with images so it could be a real “one stop shop” if you are lucky enough to get him to work for you.

I’d love to hear your comments about his work. I think it looks wicked!