The ESL market is slow to catch on with all new technology.  If you do a quick search on the Itunes store, you’ll find some apps for the Iphone, Ipad, and Ipod touch.  The thing is that most of these apps have been made by people who want to take advantage of this great new market, rather than by people who actually want to make quality products.  Often, being there first gets you money in the business world.  It is unfortunately often more important than content quality.

The good news is that there is more and more competition and new apps coming out all the time.  Eventually, the good ones will win over the bad ones.  There are ESL apps for kids, (children’s games, puzzle’s etc) as well as ESL apps for intermediate and advanced students.

I believe that the best kind of English learning app is one with good audio content that is matched with the written stuff.  The quality of the material is more important for learning than how cool the app looks.  This will be more of a functional type app rather than a flashy one.

For obvious business reasons, podcasts seem to be less important on the new app store.  They are free and Apple makes a % of each app sold.  The kind of app we are making is a free one with many podcasts and learning material.  It’s easy to navigate and you can learn on the go.  The first reason we wanted to enter this market was to get more exposure to our podcast.  We wanted to find new customers that would otherwise not have found us.  Since then, we’ve realized that we can actually improve our product and make English learning that much easier.

If you can actually read this article, even if it’s a bit difficult for you, than it means your English is already good enough for you to really benefit from our fun English learning free app.  Listen to 1 lesson per day for 30 days and you’ll find that your English will have improved more than it would have in a whole year of school classes.  Check it out!

Like this on Facebook

Share this on Twitter